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The Focus Firm Method: How & Why It Works
Published by Arkansas Trial Lawyers Association and Oklahoma Association for Justice



Summary
Trial lawyers are well aware of the countless unknowns affecting a jury’s assessment of liability and damages, and they know that for each case there are countless ways to frame it before a jury. That’s where focus groups can be a key tool in your toolbox. By using scientific methods to drill down to the best message and then applying strategic communications methods to refine it, you can create a winning frame that will take your argument from good to great to out of this world.

Presenters
Matthew Hass
Matthew J. Hass received his bachelor’s degree in Communications focusing his studies on rhetorical theory, persuasion and debate from Henderson State University in 1999. Matthew’s strong interest in politics coupled with his communications background was a perfect fit for political campaign work. Matthew began volunteering for political campaigns before he could drive, and his role quickly evolved to campaign management. Matthew honed his advocacy skills in this capacity by successfully...More
Program Agenda
5 Minutes - Introduction
60 Minutes - Presentation
10 Minutes - Live Q&A with the Speaker

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If applicable, you may obtain credit in multiple jurisdictions simultaneously for this program (see pending/approved list below). Registrants in jurisdictions not listed below will receive a Certificate of Attendance/Completion that may or may not meet credit requirements in other jurisdictions. Where applicable, credit will be only awarded to a paid registrant attending the live program at their own computer and phone.

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On-Demand Programs
The Focus Firm Method: How & Why It Works (Credit: AL, CA, CO, LA, MO, MT, OH, TN, TX, WI, WY, CA, FL, KY, CA, UT, NV, NC, GA, OK)
Published on 2/21/2018
 
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